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Aggregate Demand and the Multiplier Process
ECON002 Lesson 13
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Imagine the economy not as a static machine, but as a living web of interconnected choices. The multiplier process is the heartbeat of this web. It tells a story where a single stone thrown into a pondβ€”an initial change in exogenous spending like a drop in investmentβ€”creates ripples that travel far beyond the initial splash. Why? Because in our modern economy, your spending is my income, and my income determines my next purchase.

Output (Y) Demand (AD) Y = AD (45Β°) AD AD' A Z

The Mechanics of Fluctuations

We measure these ripples using ratio (log) scales, where a constant growth rate appears as a straight line, allowing us to see through the noise of short-run shocks. But in the short run, Ceteris paribus, prices are sticky. When a demand shock hitsβ€”say, a €1.5bn drop in investmentβ€”firms don't slash prices; they slash production. This reduces incomes, which in turn reduces consumption (the marginal propensity to consume), starting the cycle anew until the economy settles at a lower normal level of output (Point Z).

Okun's Law Insight
The link between GDP and the human cost of recession is defined by Okun’s Law: Ξ”uβ‚œ = Ξ± + Ξ²(GDP growth)β‚œ. It tells us exactly how much unemployment will rise when the output engine slows down.